VOXGEN tasks Baber Smith with creating a new online brand experience
26th March 2010
VOXGEN, the international speech solutions group, has tasked Baber Smith with the design and build of a new website that will bring the brand to life in an engaging, informative and impactful way. A leader in Multi channel customer service automation, VOXGEN create speech recognition solutions, mobile applications for a range of organisations from retailers and financial institutions to utilities companies and the government; helping its clients create positive brand experiences over the phone while realising significant cost savings. Baber Smith will be responsible for all aspects of the new website design and build including content planning, online creative, site architecture and interactive development. The site will incorporate a new content management system so that the website can be easily updated according to VOXGEN’s future marketing and new business strategies. As part of Baber Smith’s remit, the agency will also redevelop the brand’s existing positioning to improve its relevancy to its target audience. VOXGEN provides large scale, multi-channel customer care solutions for the phone on behalf of large, brand conscious, consumer facing organisations. (Including mobile applications, SMS, inbound and outbound calls). Sam Jordan, Managing Director, Baber Smith said: “With VOXGEN expanding and growing at an ever faster rate, they are keen to ensure that prospective and existing clients can find relevant information, quickly via their website. Ultimately, Baber Smith will deliver a website that facilitates business growth and communicates all key information to the relevant target audiences.” Wally Brill, SVP Creative Services at VOXGEN said: “At VOXGEN we’ve found that a truly holistic, consumer-driven view of delivering and maintaining integrated solutions for customer service across all channels can be a real ‘game changer’ for our large enterprise clients. There are huge financial and customer satisfaction benefits to be had but, as with any big shift in approach, we need to tell this story simply and clearly to both our current and future customers. Baber Smith’s multi channel communication expertise is exactly what we were looking for to help us clarify, craft and deliver this exciting message and our offering online and elsewhere.”