Mama Mio appoints Baber Smith
15th February 2010
Mama Mio skincare has appointed Baber Smith to create its first ever through-the-line campaign.
Mama Mio has tasked Baber Smith with raising awareness of the brand, driving sales of its skincare range and communicating its brand values. The initial campaign will target a wide female audience and will incorporate press, outdoor, digital and social media.
Mama Mio was founded four years ago on the belief that real beauty is about confidence – if you feel great, you will look great. Its products can currently be found in over 700 stores in 8 countries and 150 of the world’s top spas.
Sian Sutherland, Founding Partner – Chief Mama Mio said: “2010 is already looking like a very big year for Mama Mio and we have a lot of brilliant things coming up that we need to shout about in our typical unusual way. Baber Smith is a great fit for us- growing fast and interested in everything NEW. We are excited already. Watch this space.”
Sam Jordan, Managing Director at Baber Smith said: “The Mama Mio brand oozes confidence and charisma, a true reflection of the personalities of the founding partners and products that are loved by women who use them. We have been given a fantastic opportunity to demonstrate our creativity across all channels and will deliver a seamless blend of on and offline activity”.