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		<title>Welcome to our new and improved blog,  created to show the world what gets us going.</title>
		<link>http://www.babersmith.co.uk/2012/12/welcome-to-our-new-and-improved-blog-created-to-show-the-world-what-gets-us-going/</link>
		<comments>http://www.babersmith.co.uk/2012/12/welcome-to-our-new-and-improved-blog-created-to-show-the-world-what-gets-us-going/#comments</comments>
		<pubDate>Tue, 04 Dec 2012 12:17:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.babersmith.co.uk/?p=1116</guid>
		<description><![CDATA[We’re busy updating our web content, but fear not &#8211; there’ll be new blog entries soon enough! In the mean time, to see how we could ‘get people going’ for you, head over to our main site.]]></description>
				<content:encoded><![CDATA[<p>We’re busy updating our web content, but fear not &#8211; there’ll be new blog entries soon enough!</p>
<p>In the mean time, to see how we could ‘get people going’ for you, head over to our main site.</p>
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		<title>MEADOWHALL SHOPPING CENTRE</title>
		<link>http://www.babersmith.co.uk/2012/10/meadowhall-shopping-centre-footfall-boosting-summer-fashion/</link>
		<comments>http://www.babersmith.co.uk/2012/10/meadowhall-shopping-centre-footfall-boosting-summer-fashion/#comments</comments>
		<pubDate>Sun, 14 Oct 2012 10:10:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Meadowhall]]></category>

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		<description><![CDATA[FOOTFALL-BOOSTING SUMMER FASHION The challenge  Our newest client Meadowhall wanted to extend its appeal to shoppers within the wider catchment, and excite local shoppers, by communicating the huge range of new and favourite brands now available in the Centre. The solution We created ‘Meadowhall’s Great British Summer’, an integrated campaign dedicated to celebrating all things [...]]]></description>
				<content:encoded><![CDATA[<p>FOOTFALL-BOOSTING SUMMER FASHION</p>
<p><strong>The challenge </strong><br />
Our newest client Meadowhall wanted to extend its appeal to shoppers within the wider catchment, and excite local shoppers, by communicating the huge range of new and favourite brands now available in the Centre.</p>
<p><strong>The solution</strong><br />
We created ‘Meadowhall’s Great British Summer’, an integrated campaign dedicated to celebrating all things fabulous and fashionable, showcasing the gorgeous brands that are too often hidden within Meadowhall’s larger stores. Hundreds of desirable prizes were on show in a dedicated ‘walk-round’ competition display, changing people’s perceptions of what’s available in Centre. Shoppers were targeted via door drops, outdoor, social media and live events throughout Summer.</p>
<p><strong>The results</strong><br />
We beat previous response rates, boosted seasonal footfall from the affluent outer catchment and started conversations with new online fans, giving them more reasons to keep coming back. </p>
<p><a href="http://www.babersmith.co.uk/wp-content/uploads/2012/12/MH11.jpg"><img src="http://www.babersmith.co.uk/wp-content/uploads/2012/12/MH11.jpg" alt="" title="Meadowhall" width="471" height="1196" class="alignleft size-full wp-image-1140 post_image" /></a></p>
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