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FOOTFALL-BOOSTING SUMMER FASHION
The challenge
Our newest client Meadowhall wanted to extend its appeal to shoppers within the wider catchment, and excite local shoppers, by communicating the huge range of new and favourite brands now available in the Centre.
The solution
We created ‘Meadowhall’s Great British Summer’, an integrated campaign dedicated to celebrating all things fabulous and fashionable, showcasing the gorgeous brands that are too often hidden within Meadowhall’s larger stores. Hundreds of desirable prizes were on show in a dedicated ‘walk-round’ competition display, changing people’s perceptions of what’s available in Centre. Shoppers were targeted via door drops, outdoor, social media and live events throughout Summer.
The results
We beat previous response rates, boosted seasonal footfall from the affluent outer catchment and started conversations with new online fans, giving them more reasons to keep coming back.
